LANCER’s mission is:
1. To provide unique products and services that have quality and professional nature that will impact the psychological and economic mindset of this country in a positive way.
2. To inspire and equip individuals to be strategic and purposeful in preparedness through unique products and services.
3. To offer products and services that cannot be obtained anywhere else and hold to the vision and direction that Jerry and Sharon Ahern and Bob Anderson have exposed over the year, such as self-reliance, preparedness and American exceptionalism.
4. To honor military veterans with unique products through an alliance with Elite Military Gifts.